But the tone and the cheerful, bubbly voice the author uses to talk about hooking people on digital apps is creepy.
I highly recommend this book for anyone building a technology company or anyone who has interest in products.
As someone who's spend the last couple of years reading extensively about product and user psychology, I didn't find the book extremely insightful, but the book is very good for anyone who wants to get a baseline understanding of how to build and reinforce habits in products.
This book simply packages what was old into new with jargon.
I highly recommend this book for anyone building a technology company or anyone who has interest in products.
As someone who's spend the last couple of years reading extensively about product and user psychology, I didn't find the book extremely insightful, but the book is very good for anyone who wants to get a baseline understanding of how to build and reinforce habits in products.
This book simply packages what was old into new with jargon.